Fishing Pool has over 25 years of experience in the world of lures and lure fishing. Beginning with our very well known traditional Gordon Griffiths Salmon baits to the latest Pike and Musky lures.
We offer a comprehensive range of fishing lures for predatory fresh and saltwater fish designed, manufactured and used by professional fisherman. Lures produced with expert input from professionals based in Europe, Scandinavia and North America. Among our lures are traditional and the not so traditional, designs based on decades old patterns and some newer and "different".
Hailing from the UK, Ace Baits have been putting the hurt on Big European Pike for years, it's time for the Pike and Musky hunters here in the states to see what the big deal is all about! The Original Ace Flipper baits fueled the interest and growth of lure fishing in the UK over the last decade, and have been on the leading edge of bait design and construction. We've taken these years of experience and combined them with input from European lure building greats like Dave Scarff (Zimbabwe), P.A Hogberg (Sweden), Aad Dam (Holland), Kjelle Lundberg (Sweden), Jim McDonough (UK) and Ian Allen-Rowlandson (UK) to come up with a whole new series of baits aimed square at the mighty Muskie and Pike of North America. Plus we get imput from many field testers from around the world.
Almost all of the baits shown are constructed of good old wood with a few with added plastics! This, combined with the strategic placement of counter weights gives the floating-suspending baits a look and action that plastic baits just cannot match. All of the baits are finished with an ultra tough 2 part Envirotex or Steebar epoxy coat, over what are the best looking and most creative finishes available. Stainless hardware, and tough Eagle Claw Hooks round out the package. Here's the beautiful thing; these baits are affordable, durable and damn fishy right out of the box.
Ace Baits USA News
Now available, Midget Fat Flipper, Made in the USA
Available in 10 colours chosen by guides, lodges and professional anglers. Manufactured in Illinois by the makers of the Sledge, Hammer Shad, Fred etc. Super tough, downsize bait ideal for early season Pike and Muskie, then Bass, Walleye and Perch later in the season. Designed to withstand repeated casting onto rocks a method used in various lodges on the Lake Of The Woods.
Ace Baits Introduces Two New Wood Lures

The Floating Topper lipless crankbait, terrific action wobbling action drives fish crazy, now available in 2 sizes
NEW 2009 Colours Now Available call/e-mail for details.
This has been a HOT bait, proved an excellent fish catcher not only in fresh but saltwater too.
Small $15.00, Medium $ 17.00 and Large $18.00.

The Murzis, one size, slow sinking jointed bait. This bait runs from surface to 3/4', the cupped face makes this bait come up when retrieved. available in the following colours......
Red Head/Pearl, Green/Yellow, Blue/Silver Scale, Black Silver Scale, Red Gold Scale, Yellow/Pearl.
These baits have beene THE HOT Saltwater bait, new stock now available at $17.00
Visit us at:
www.fishingpool.co.uk
North American customers, please note all prices are in Pounds Sterling at this site, contact me at my US address at fishingpoolusa@aol.com for details of how to buy in the US. I've now put US Dollar prices by the baits and they include shipping in the USA. Checks payable to Fishing Pool.

Above: Northern Pike caught on a Fat Flipper in Tomato Color, Guide Christian, River Peene, Germany
Below: 30lb+ Northern Pike caught in Sweden on a Hell Tail


40lb Pike Caught and Released by Nigel Greaves fishing Lough Mask Ireland using Ace Baits